>> yes, kroger can build it, but will the customers come? not everyone is convinced. >> somehow mixing food and trying on clothes just doesn't go together. >> reporter: kim crow owns a boutique in cleveland. she warns that there's a lot more psychological backage to clothes than a head of broccoli. >> i need a cocktail and my hand to be held when i'm buying den nil and i don't think you'll get that at kroger. >> reporter: mom of five jennifer lamp is also spectacle. >> i would not come to kroeger to buy an outfit. >> reporter: but that didn't stop her from buying a couple raincoats for her kids. a convenient checkout that may cast out all of those doubts. for "today," katy tur, mansfield, ohio. >> still to come. a british invasion. 50 years of bond and the beatles. it's impact after these messages. >> bond. james bond. [ snoring ] [ male announcer ] introducing zzzquil sleep-aid. [ snoring ] [ snoring ] [ male announcer ] it's not for colds, it's not for pain, it's just for sleep. [ snoring ] [ male announcer ] because sleep is a beautiful t